Anyone
and everyone who works with, lives with, or loves plant. Retailers, producers,
installers, suppliers�basically all professionals throughout the supply
chain�attend Cultivate every year, looking for the latest and greatest products
and services.
Let's look at the specifics:
WHO is attending (the demographics)
46% have between 2 and 10 years of industry experience
34% are owners, CEOs, or senior level managers
29% are in search of new vendors
27% of attendees will be here for the first time
WHAT they're purchasing (and when)
58% looked at products/services with the intent of purchasing in the next 6
months
25% purchased products while at the event
56% are the ultimate decision makers when it comes to purchasing
WHY they're attending (the top-ranked reasons)
61% are seeking new products
56% want to stay up-to-date on new plant introductions
42% come to network with vendors, customers, colleagues
38% attend educational sessions
WHERE they're coming from
Attendees come from all 50 states and 22 countries
80% of locally owned garden retail business are located East of the Mississippi
and can access Columbus easily
Several states (Ohio, Michigan, Indiana, and New York) with high-ranking
horticulture production and sales are located within an easy drive of Columbus
